Remote OK
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Remote
Differentiating Membership Offers
Steward
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Amreli,
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Full Time
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4 days ago
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description Job Description
This article discusses the importance of differentiating membership offers in a competitive market. It highlights that potential members have numerous options for connection, networking, and learning, making it crucial for associations to showcase their unique value.
The article presents two tests for effective differentiation:
1. **(Tiny) Monopoly:** Being the only solution type providing a specific kind of value. This requires going beyond generic benefits like 'networking opportunities' and offering something more specific, such as 'Network with the most experienced and knowledgeable members in your industry.'
2. **How You're Different Matters:** The differentiation must be relevant and valuable to the target audience. Uniqueness is grounded in relevance.
The article concludes by stating that relevance and uniqueness are the foundational layers of Steward's 'Member Magnet Framework,' with addressing risk being the final layer.
John Hooley, President of Steward, is a graduate of 10,000 Small Businesses, a certified Customer Acquisition Specialist, and a Zend Certified Engineer. He specializes in connecting digital strategy to association goals. His interests include travel, climbing, diving, sailing, and volunteering with Rotary and Big Brothers Big Sisters.
Topics covered include Engagement, Recruitment, Management, Data, and Conferences.
To apply, please mention the word **REVERENCE** and tag RMmEwMjo0NzgwOjJiOjE5NDk6MDoyODFhOjJlNTM6MQ==.
The article presents two tests for effective differentiation:
1. **(Tiny) Monopoly:** Being the only solution type providing a specific kind of value. This requires going beyond generic benefits like 'networking opportunities' and offering something more specific, such as 'Network with the most experienced and knowledgeable members in your industry.'
2. **How You're Different Matters:** The differentiation must be relevant and valuable to the target audience. Uniqueness is grounded in relevance.
The article concludes by stating that relevance and uniqueness are the foundational layers of Steward's 'Member Magnet Framework,' with addressing risk being the final layer.
John Hooley, President of Steward, is a graduate of 10,000 Small Businesses, a certified Customer Acquisition Specialist, and a Zend Certified Engineer. He specializes in connecting digital strategy to association goals. His interests include travel, climbing, diving, sailing, and volunteering with Rotary and Big Brothers Big Sisters.
Topics covered include Engagement, Recruitment, Management, Data, and Conferences.
To apply, please mention the word **REVERENCE** and tag RMmEwMjo0NzgwOjJiOjE5NDk6MDoyODFhOjJlNTM6MQ==.
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