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Senior Brand Strategist | Remote
We Work Remotely Listing
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Remote / Worldwide
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7 hours ago
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description Job Description
About the Role
We're looking for a Senior Brand Strategist to lead brand positioning, go-to-market strategy, and communications direction for high-visibility clients and initiatives. This is a strategic leadership role, not execution support — you'll define the brand narrative, guide cross-functional teams, and act as the senior strategic voice clients rely on for fast-moving, high-stakes engagements. Many engagements in this space run as short, intensive strategy sprints, so you'll need to move quickly from discovery to a clear, actionable strategy.
What You'll Do
•
Lead brand positioning and go-to-market strategy development for new products, markets, or brand relaunches
•
Define brand narrative, messaging architecture, and communications strategy across channels
•
Act as the senior strategic lead on client engagements, often within compressed timelines (e.g., 2–4 week strategy sprints)
•
Guide and align cross-functional teams (creative, growth, communications) around a unified brand strategy
•
Advise on brand consistency, positioning risk, and competitive differentiation
•
Present strategic recommendations directly to client leadership and senior stakeholders
•
Oversee account-level strategy and communications direction for complex, multi-stakeholder engagements
What You Bring
•
Extensive, expert-level experience in brand strategy, brand marketing, or communications strategy
•
Track record leading brand positioning or GTM strategy for recognizable brands or complex organizations
•
Experience operating as a senior strategic lead or account director in an agency or consulting context
•
Strong executive presence and the ability to present and defend strategic recommendations to senior stakeholders
•
Ability to move quickly from discovery to a clear strategic deliverable under tight timelines
•
Comfort leading and aligning cross-functional teams without direct authority
Nice to Have
•
Industry-specific experience matching the client vertical (industrial/B2B, consumer hardware, financial services)
•
International market experience for clients operating outside the US
•
Experience with recurring or renewing strategic engagements for the same client
Why This Role
•
Strategic ownership: Define brand direction at the highest level, not just execute against a brief
•
High-caliber engagements: Work with clients who value senior strategic input and compensate accordingly
•
Fast-paced, high-impact work: Short, intensive strategy sprints with real visibility and influence
•
Executive access: Direct engagement with client leadership and senior stakeholders
How to Apply
Ready to lead brand strategy for high-visibility engagements? Apply through Toptal here:
To apply:
We're looking for a Senior Brand Strategist to lead brand positioning, go-to-market strategy, and communications direction for high-visibility clients and initiatives. This is a strategic leadership role, not execution support — you'll define the brand narrative, guide cross-functional teams, and act as the senior strategic voice clients rely on for fast-moving, high-stakes engagements. Many engagements in this space run as short, intensive strategy sprints, so you'll need to move quickly from discovery to a clear, actionable strategy.
What You'll Do
•
Lead brand positioning and go-to-market strategy development for new products, markets, or brand relaunches
•
Define brand narrative, messaging architecture, and communications strategy across channels
•
Act as the senior strategic lead on client engagements, often within compressed timelines (e.g., 2–4 week strategy sprints)
•
Guide and align cross-functional teams (creative, growth, communications) around a unified brand strategy
•
Advise on brand consistency, positioning risk, and competitive differentiation
•
Present strategic recommendations directly to client leadership and senior stakeholders
•
Oversee account-level strategy and communications direction for complex, multi-stakeholder engagements
What You Bring
•
Extensive, expert-level experience in brand strategy, brand marketing, or communications strategy
•
Track record leading brand positioning or GTM strategy for recognizable brands or complex organizations
•
Experience operating as a senior strategic lead or account director in an agency or consulting context
•
Strong executive presence and the ability to present and defend strategic recommendations to senior stakeholders
•
Ability to move quickly from discovery to a clear strategic deliverable under tight timelines
•
Comfort leading and aligning cross-functional teams without direct authority
Nice to Have
•
Industry-specific experience matching the client vertical (industrial/B2B, consumer hardware, financial services)
•
International market experience for clients operating outside the US
•
Experience with recurring or renewing strategic engagements for the same client
Why This Role
•
Strategic ownership: Define brand direction at the highest level, not just execute against a brief
•
High-caliber engagements: Work with clients who value senior strategic input and compensate accordingly
•
Fast-paced, high-impact work: Short, intensive strategy sprints with real visibility and influence
•
Executive access: Direct engagement with client leadership and senior stakeholders
How to Apply
Ready to lead brand strategy for high-visibility engagements? Apply through Toptal here:
To apply:
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