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App Growth & Subscriptions | Remote

Mobile Marketing Lead

location_on Remote / Worldwide calendar_today 5 hours ago
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description Job Description

About the Role

We're looking for a Mobile Marketing Lead to drive app downloads and subscription growth for a mobile-focused ecommerce product. This is a hands-on role: you'll own acquisition and growth initiatives directly, not just set strategy from the sidelines. The role sits at the intersection of mobile marketing, ecommerce, and subscription growth, with experience across both B2B and B2C motions helping you understand the full scope of the customer and sales landscape.

What You'll Do


Drive mobile app download growth initiatives across relevant channels


Increase subscription acquisition through targeted mobile marketing efforts


Execute hands-on mobile marketing work for an ecommerce-focused app


Support subscription growth across both B2B and B2C audiences


Identify and test growth levers to improve acquisition and conversion performance


Monitor key mobile growth metrics and adjust strategy based on results

What You Bring


Proven experience leading mobile marketing initiatives


Strong hands-on experience with mobile app growth


Experience driving app downloads and subscription acquisition


Experience working on mobile-focused ecommerce products


Familiarity with both B2B and B2C marketing motions


Comfort operating independently in a hands-on, execution-focused capacity

 

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