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B2B Marketing Director
Runway
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Remote / Worldwide
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Full Time
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2 weeks ago
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description Job Description
About the role
Open to hiring remote across the US — we also have offices in NYC, San Francisco, and Seattle.
We are hiring a B2B Marketing Director to drive enterprise pipeline growth through demand generation, targeted account engagement, and experiential marketing. This role will own programs and campaigns that generate qualified pipeline and accelerate opportunities, partnering closely with sales to ensure marketing efforts translate into measurable revenue impact.
This person should be equally comfortable building digital campaigns, producing high-quality events, and optimizing conversion from lead to opportunity. This is not just a campaign execution role - we are looking for someone who thinks in terms of pipeline and ARR contribution.
Responsibilities
Enterprise Demand Generation: Develop and execute multi-channel campaigns that drive qualified enterprise leads and meetings. You’ll partner with sales to identify priority accounts and build targeted programs that convert interest into pipeline. You’ll build landing pages, nurture sequences, and conversion paths tailored to B2B buyers.
Experiential and Field Marketing: Plan and execute strategic conferences, hosted events, and executive experiences designed to generate meetings and accelerate deals. You’ll optimize our event strategy to maximize qualified lead capture and pipeline creation. You’ll track event ROI based on meetings booked, opportunities influenced, and revenue contribution.
Account-Based Marketing: Collaborate closely with sales leadership to align on ICP, target accounts, and messaging. You’ll support outbound sales motions with targeted campaigns and events that move accounts through the funnel.
Pipeline and Funnel Optimization: Analyze lead-to-opportunity conversion rates, identify drop-offs, and recommend improvements. Ensure proper campaign tracking and attribution across digital and field efforts. Maintain reporting on pipeline contribution and campaign effectiveness.
Requirements
5+ years of experience in B2B demand generation, field marketing, or enterprise marketing
Demonstrated experience generating measurable pipeline from campaigns and events
Strong understanding of B2B funnels, lead lifecycle, and sales alignment
Experience working closely with sales teams and revenue leadership
Familiarity with CRM and marketing automation tools
Highly organized with a bias toward action in a fast-moving environment
Open to hiring remote across the US — we also have offices in NYC, San Francisco, and Seattle.
We are hiring a B2B Marketing Director to drive enterprise pipeline growth through demand generation, targeted account engagement, and experiential marketing. This role will own programs and campaigns that generate qualified pipeline and accelerate opportunities, partnering closely with sales to ensure marketing efforts translate into measurable revenue impact.
This person should be equally comfortable building digital campaigns, producing high-quality events, and optimizing conversion from lead to opportunity. This is not just a campaign execution role - we are looking for someone who thinks in terms of pipeline and ARR contribution.
Responsibilities
Enterprise Demand Generation: Develop and execute multi-channel campaigns that drive qualified enterprise leads and meetings. You’ll partner with sales to identify priority accounts and build targeted programs that convert interest into pipeline. You’ll build landing pages, nurture sequences, and conversion paths tailored to B2B buyers.
Experiential and Field Marketing: Plan and execute strategic conferences, hosted events, and executive experiences designed to generate meetings and accelerate deals. You’ll optimize our event strategy to maximize qualified lead capture and pipeline creation. You’ll track event ROI based on meetings booked, opportunities influenced, and revenue contribution.
Account-Based Marketing: Collaborate closely with sales leadership to align on ICP, target accounts, and messaging. You’ll support outbound sales motions with targeted campaigns and events that move accounts through the funnel.
Pipeline and Funnel Optimization: Analyze lead-to-opportunity conversion rates, identify drop-offs, and recommend improvements. Ensure proper campaign tracking and attribution across digital and field efforts. Maintain reporting on pipeline contribution and campaign effectiveness.
Requirements
5+ years of experience in B2B demand generation, field marketing, or enterprise marketing
Demonstrated experience generating measurable pipeline from campaigns and events
Strong understanding of B2B funnels, lead lifecycle, and sales alignment
Experience working closely with sales teams and revenue leadership
Familiarity with CRM and marketing automation tools
Highly organized with a bias toward action in a fast-moving environment
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